4.2★
Rating
$19/mo
Price
No
Free plan
500K+
Users
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Key features
- SEO Pro mode with real-time research and automatic internal/external linking
- Bulk product description workflows for Shopify and PIM systems
- HypoChat: GPT-style assistant with document upload and brand context
- HypoArt: integrated AI image generation for ecommerce
- Bespoke AI models on brand guidelines (Enterprise)
- 40+ languages with localized tone for global ecommerce
Pros & cons
Pros
- Best-in-class for ecommerce product descriptions at scale (Shopify, Salsify, NetSuite native)
- SOC 2 Type II compliant - rare at the entry price point ($19/mo annual)
- 40+ languages with proper localization, not just translation
- Real-time research and automatic linking on Blog Pro - bundles Surfer-like SEO
- Annual billing saves 35% (one of the steepest discounts in the category)
Cons
- Word caps feel restrictive on Entry (50K words is ~10 long-form articles)
- Blog Pro entry price jumps to $150/mo - significant gap from Essential
- No real free plan, only a 7-day trial
- Brand Voice Lite is gated to Blog Pro+, not available on Essential
- Bulk image editor and PIM/ERP integrations require Enterprise custom pricing
Plans & pricing
| Plan | Price | Features |
|---|---|---|
| Free Trial | Free 7-day free trial, no card required | Test SEO blog generator and HypoChat, Limited word allowance during trial, Access to 20+ content types, Convert to Entry to keep workflows |
| Entry | $19/mo $19/mo billed annually (save 35%), or $29 monthly | 50,000 words per month, 1 seat, SEO blog articles and CMS integrations, HypoChat (capped) with 20 document uploads, HypoArt standard image generation, 20+ content types, 30+ languages |
| Essential | $56/mo $56/mo billed annually (save 35%), or $87 monthly | 250,000 words per month, 1 seat, Plagiarism checker, HypoChat with 50 document uploads, HypoArt premium image generation, All Entry features |
| Blog Pro | $150/mo From $150/mo billed annually, or from $230 monthly | 180,000 words per month, 3 seats, Technical blog content mode, SEO Pro mode with real-time research, Automatic internal and external linking, Brand Voice Lite, 3 reference knowledge sources, Priority email and live chat support |
| Ecommerce Pro | Free Custom pricing, contact sales | Bulk product description workflows, 5 seats, SEO and GEO-optimized output, Premium tone of voice, Priority email and live chat support, PIM/ERP integrations available |
| Enterprise | Free Custom pricing, full ecommerce stack | Bespoke AI models on brand guidelines, Product attribute enrichment and tagging, Bulk AI image editor, Custom PIM/ERP integrations, Dedicated account manager and onboarding, Team access controls and SSO |
Miriam Alonso researched and verified this page. See our methodology.