Key features

Animated AI captions: 20+ caption styles with emoji, keyword highlights, and custom fonts
Bad take removal: AI detects and cuts filler words, hesitations, and awkward pauses
Brand Kit: lock in custom colors, fonts, and logo for consistent branded output
Clean audio AI: removes background noise and cleans up audio quality automatically
Social publishing: direct posting to TikTok, Instagram Reels, and YouTube Shorts
Magic Clips (add-on): AI identifies best moments from long videos for short-form clips

Pros & cons

Pros

Animated captions with emoji and keyword highlights — best visual caption style we tested
Bad take removal automatically cuts filler words and hesitations in one click
Brand Kit on Pro locks in your colors, fonts, and logo across all videos
Direct social publishing to TikTok, Instagram, and YouTube from one dashboard
Pro plan at $23/mo annual (82% of users) is excellent value for daily creators
Storyblocks premium library included in Pro — no separate subscription needed

Cons

Free plan limited to 3 videos/month and 90-second max — too restrictive for real testing
Magic Clips AI clipping is a $19/month add-on, not included in any standard plan
No desktop app — browser-only means no offline editing
API access minimal on Starter (10 min/month) — only meaningful on Business plan
Custom pricing not transparent — Enterprise requires sales contact

Submagic pricing plans
Plan	Price	Features
Free	Free 3 videos/month, Submagic watermark, max 1min30s per video	3 videos/month (max 1min30s, 200MB each), AI captions with starter templates, Free stock media, Submagic watermark on exports, 720p export quality
Starter	$12/mo $12/mo billed annually ($144/yr) or $19/mo monthly	15 videos/month (max 2 min each), No watermark, AI captions with 20+ caption styles, Free B-rolls and background audio, Text trimming editor, 1080p/30FPS export, 3 AI Credits/month, 10 min API access monthly
Pro	$23/mo $23/mo billed annually ($276/yr) or $39/mo monthly. 82% of users choose this plan.	40 videos/month (max 5 min each), All Starter features, Storyblocks premium content library, AI hook title generator, Clean audio AI (background noise removal), Bad take removal, Caption translation in 50+ languages, Brand Kit (colors, fonts, logos), Social media publishing, 6 AI Credits/month
Business + API	$41/mo $41/mo billed annually ($492/yr) or $69/mo monthly	100 videos/month (max 30 min each), All Pro features, 4K/60FPS export, 10 custom templates, Custom brand assets, Custom dictionary, Priority support and rendering, 100 min API monthly, 15 AI Credits/month